Positive Factors of SEO – On page and Off page

Technotainment

There is a lot of information out there on how to optimize your site for the search engines. However, if you observe, most of this information is either repeated or just theoretical. There is no practical explanation for it. There is no proper point wise explanation on do’s and don’t s for SEO.

Believe me when i started off, i found things really difficult. Everybody spoke about SEO and i read loads of books and stuff on it, but still did not know how to practically implement it. No webmaster out there had courtesy enough to lay down the basic steps to optimize a site, at least the standard steps.

Because of this, it took me many months of research in finding those hidden webmasters who really want the newbees to excel in their work. But most of these webmasters are not easy to find on internet. I have researched extensively and came out with some very important points that could really turn your site into a SEO site.

First of all the material you find on internet regarding SEO is written or prepared out of experience and not on facts. Its trial and error method that was utilized by many webmasters and then came out with their theories. Google has never revealed the way its search engine works. Nor did any other search engine like Yahoo or MSN for that matter.

Hence, we are left with no option but to rely on information that is most probably accurate, but no one can say its 100% as search engines want it. Go ahead and implement these and see how your site stats increase.

The Positive On-Page SEO factors

• Keyword in URL: The process of identification and giving preference goes in First word is best, second is second best, etc.
• Keyword in Domain Name: This is similar to the name of pages that have hyphens, for example: “automobile-truck-one”.
• Keyword in Title Tag: Make sure you put your Keyword in Title tag that is close to beginning. This title tag should be between 10 – 60 characters with no special characters.
• Keyword in Description Meta Tag: This shows the theme of your site and should be less than 200 characters. Though Google no longer “relies” upon this tag, it may sometimes use it.
• Keyword in Keyword Meta Tag: This should be less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.
• Keyword density in Body text: The keywords shouldn’t be stuffed into body text. The amount of keywords in the body text should be about 5 – 20% for all types of keywords (total) and 1-6% for one keyword. Too much stuffing would penalize your site under spamming.
• Keywords in H1,H2 & H3: Many people ignore this particular aspect. Make sure Hx font is effectively used.
• Keyword Font Size: Italics is same as emphasis while strong is same as bold.
• Keyword proximity (for 2+ keywords): Placing them directly adjacent to each other is the best.
• Keyword prominence: This can be important if its on the top (at the most) and in big fonts.
• Domain Name Extension/ Top Level Domain – TL: .gov sites seem to be the highest status, .edu sites seem to be given a high status, .org sites seem to be given a high status, .com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google.
• Fresh Pages: search engines love fresh content, fresh pages.
• Content: Make sure you put unique and fresh content since search engines feed on it. They simply love it.
• Updates periodicity: Search engine give high status to sites that update regularly.
• Site Size: Search engines, particularly Google, loves big sites. But it should be unique and fresh site. Any duplicated pages would be discarded by Google.
• Domain age: Old is gold, this is the mantra of Google and other search engines.

The Positive Off-page factors

• Page Rank: Make sure your site achieves good page rank. High Page Ranked sites get many benefits, they are treated like VIPs.
• Internal links: Internal links should also be well maintained. Ensure that anchor texts use proper keywords.
• External Links: Always get linked to quality sites and sites that are trusted by search engines. This will give you high page rank if links are a lot.

These are some of the points if followed, Every site would perform really good in the search engines. But the most important factor to remember is PATIENCE & HARD WORK! They pay really well!

Good luck.

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