According to the latest research from Strategy Analytics, a global and an independent research and consulting firm which has its headquarters in Boston, USA, has announced that the World’s most profitable handset vendor in Q3 2009 is Apple. The research revealed that the Nokia fell down to the second place as the margins got hit hard by the economic downturn and the stagnant presence in the U.S.of A.
The analyst at the Strategy Analytics, Mr.Alex Spektor, has said that the estimated operating profit at Apple for its iPhone handset division stood to be at $1.6 million in the third quarter of 2009, with Apple overtaking Nokia for the first time, as Nokia recorded a lower operating profit of $1.1 million this quarter. He also said that the PC vendor has very successfully broken into the mobile phone market in just the span of two years, with high wholesale prices, tight cost controls and strong volumes.
Mr.Neil Mawston, the director of the Wireless Device Strategies service (WDS) at Strategy Analytics also added that the Nokia’s profit margin for its handset division has already been shrinking during the 2009 global economic downturn. He further said that the Strategy Analytics believes that the US, where Nokia trails Apple in market share, can be the key recovery in 2010 for Nokia. The Apple’s high-profit home turf can at the same time help Nokia to revive its margins and put a check on the Apple’s powerful growth.
The full report of the “Apple Becomes World’s Most Profitable Handset Vendor in Q3 2009” is published by the Strategy Analytics Wireless Device Strategies (WDS) service. The Strategy Analytics was founded in 1968 as Mackintosh Consultants, by a member of Bell Labs and a group of electronics industry veterans. The firm focused on emerging digital technologies and the company is a leader in providing strategic support for business planners all over the world. They have of about 30 years of experience and they mainly focus on strategic and technological challenges faced by the hi-tech organizations and companies.